Half of the respondents surveyed by Local Circles stated that they consume sweets, packaged bakery products, and chocolates every week, reports Hindustan Times.
The survey, titled “How India Consumes Sweets,” gathered over 36,000 responses from households across 311 districts in India. Of the total respondents, 61% were men, and 39% were women, with 42% were from tier 1 cities, 29% from tier 2 cities, and another 29% from tier 3 and 4 districts.
The survey finds that high sugar content-related concerns have led to demands for lesser sugar content. On a higher note, 55% of urban Indian household consumers reported being open to trying traditional sweets, sweet bakery items, and packaged products with 25-75% less sugar, thus presenting a likely opportunity for manufacturers., particularly in the forthcoming festive season.
The results indicate that 51% of all urban Indian households consumed traditional Indian sweets three or more times a month, up from 41% last year to 51% this year. When it comes to other sweet products such as cakes, biscuits, ice creams, shakes, chocolates, and candies, 56% of urban households consume them three or more times a month, with 18% having them daily.
When asked specifically about traditional Indian sweets, 10% of the 12,248 respondents reported eating them daily, 6% consume them 15-30 times a month, 8% eat them 8-15 times a month, 27% have them 3-7 times a month, and 39% consume them 1-2 times a month. Only 4% said they do not consume traditional sweets, and 6% did not provide a clear answer.
For bakery and packaged products like cakes, biscuits, ice creams, shakes, chocolates, and candies, 18% of respondents consume them daily, 4% have them 15-30 times a month, 14% eat them 8-15 times a month, and 34% consume them 1-2 times a month. In total, 56% of urban households consume these products three or more times a month.
