Madhur Pure and Hygienic Sugar, the leading packaged sugar brand in India, has introduced ‘Madhur Utsav’ to infuse the festive essence of Diwali into people from various backgrounds. The inaugural volunteer-driven project recently took place in Delhi, in collaboration with the Robin Hood Army. The goal of this initiative is to bring festive joy among the less privileged sections of the society.
Under the leadership of Executive Director Mr. Ravi Gupta, the Madhur Sugar team collaborated with the Robin Hood Army to distribute ration kits and seasonal sweets to many households, creating a memorable Diwali for them. The involvement of renowned food vlogger Gaurav Wasan, who volunteered as a ‘Madhur Captain,’ added momentum to the project.
Expressing his appreciation, Ravi Gupta, Executive Director of Madhur Sugar, stated, “It was overwhelming to see the smiles on the faces of so many people. We, at Madhur Sugar, believe in spreading sweetness all around us. Madhur Utsav is a step in that direction. We are working on a unique concept of inviting volunteers to be Madhur Captains, who shall be the lead drivers for this mission. We intend to continue this initiative all across the nation, throughout the year.”
Falgun Bhatt, the head of marketing for the brand, remarked, “If you are passionate about making a difference and wish to participate as a captain in this initiative, visit the website madhursugar.com/madhurutsav.”
Madhur Sugar is famous for consistently educating consumers on the merits of upgrading to hygienically packed sugar since its launch.
